Frette, the Italian provider of luxury linens recently launched their first store Frette Total Image corner inside Ravissant, New India Centre, 17a Cooperage Road, Mumbai. With the launch of this store, Frette plans to enter the homes of at least one million consumers in the country. Frette has been brought to India by Regency Retail Private Limited who are their all India franchisee and will launch Frette pan India. Speaking at the launch Riccardo Ronconi, Worldwide Sales Manager, Frette said, “Frette’s philosophy is to maintain the leadership in style and comfort and provide its trademark quality to all its customers. With the launch of Frette in India, Frette aspires to be a heaven for Indian decor fashionistas. The store is the new benchmark in the lavish décor shopping experience and Mumbai’s new destination for the decor conscious.”
Frette provides luxury products including bed linen, accessories, home wear for men and women, beach, bath products and baby essentials. In its bed collection it provides bed sets, duvets, pillows, quilts and bed spreads while its beach and bath collection, Frette offers bath robes, beach accessories, soaps, spa essentials, candles and towels. The Frette to wear collection comprises accessories, lingerie, pajamas, sweaters, robes, slippers and scarves for men and women. The baby collection contains bibs, bathrobes, blankets and bedding. They also provide wall decor, dining, living and bedroom furniture to throws and blankets. Currently, Frette is present in more than 40 monobrand stores in Italy and nearly 100 boutiques in the shopping centres and department stores in the world. After making a mark globally in countries like USA, France, UK, it intends to make a mark in the Indian market.